LOS ANGELES, CA --Local rapper and entrepreneur Josh Harraway has recently found a profitable niche market
in the largely untapped world of personalized birthday song writing.
Harraway, known to Los Angeles’s underground hip hop scene as Dusty Roze, records tailor made, two and a half minute
rap songs about his customer's friends or relatives. Customers complete an online form detailing various aspects of their
birthday recipient’s character.
The form, available at www.harraway.com, asks for many specific details about the birthday recipient such as the kind of
car they drive, funny incidents that may have occurred in their past and their favorite T.V. shows. Once completed an original
rap song is written specifically about the birthday person, rhyming their actual name and certain details from their life
over an original hip hop instrumental. The final product is emailed to customers as an MP3 music file or mailed to them as
a physical CD that can easily be played on a home stereo at a birthday party.
“It started a couple months ago with a birthday rap I recorded for a friend” said the 27 year old hip hop artist,
“I couldn’t think of what to get her for her birthday, so I made her a rap song. She liked hearing her name in
the rap so much that she played it for a lot of people. They started asking me to make songs for their friend’s birthdays,
so I did.”
Staffed with several professional music producers, professional male and female vocalists and access to at least three
24 track recording studios, Harraway has been busily writing rhymes about any and everyone submitted to him via the website.
Harraway claims his personalized birthday songwriting business is not limited to Hip hop, but includes the genres of Country
Music, R&B, Rock, Jazz and the Blues.
“Most of the people who order songs want rap songs,” said Harraway “But in the past month I’ve
also been requested to make a few country birthday songs.”
For songs that extend into genres other than hip hop Harraway has resorted to hiring other professional vocalists and musicians
in order to create authentic music for everyone. This has meant the expansion of what was only a month ago a two person favor
for a friend into a small business employing 8 people to date.
“My producers are so quick and versatile that it allows me to be really flexible” said Harraway, “One
of my producers is able to make anything from Hip Hop to Rock to Techno and all at a fast speed.”
